To be a company of choice base on its innovation and a leader in identifying value added to commodities and adapting new techniques and technologies that connect to our customers. To be a company that provides its customers recommendations and solutions that are unbiased by potential economic gains from outside suppliers.

To be a company that retains highly qualified personnel, provides for their career development, and establishes programs that provide a high degree of personal and family economic security. Keeping ownership and control of our company in the hands of its employees. Further to that, to maintain a financially strong business earning a reasonable profit, which is the only way we can provide security for our personnel, continue quality service for our customers, and reward our shareholders. To be an organization that has a passion for excellence in every activity we conduct.